Samantha Garcousha

This week’s blog post is all about Twitter and how it can be one of the most sneaky useful tools for building your business profile and reaching customers you would have no other way of reaching. After creating my Twitter account, I searched through different profiles to discover which ones would make the best connections. Because my business is a café/coffee shop based in San Diego, it should not come as a surprise that the main words used in my search for connections were “coffee”, “San Diego”, “café” and “coffee shops”. In order to find my target audience, I had to use a combination of these words individually and together but had no problem finding popular coffee shops and other successful business accounts through advanced search. There are a few popular coffee chains that are unique to North Park. After searching for these connections, I made to lists to help even further. The first list I created was specifically for the coffee shops and cafes in North Park an...

After researching the most popular visual platforms for business, it’s clear that Pinterest , Instagram and Youtube are used the most. For my business, I believe that Instagram would help me the most in reaching my audience. In the world of cafés and coffee shops, aesthetic and aesthetic based advertising is everything. Because this niche of restaurants is so trendy lately, it is important to stay informed on what trends are popular all the time. People will visit coffee shops entirely by the way the look and how they feel. Instagram allows users to take high quality pictures of their business and edit them to fit a certain style that their target audience is interested in. Instagram also allows you to tag locations and other accounts to create a type of network between your business and others. Finally, Instagram uses hashtags to connect content. By adding hashtags to any post or picture, users and visitors can look at the thousands or even millions of pictures ...

To engage my audience I have created a few different future events that I hope will grab the attention of my target audience and boost the popularity of my store and the amount of customers I have. Opening a new restaurant and succeeding is one of the toughest things to do, so my focus is to connect specifically with the community and make our products the best. The first post is a silly thing to try to connect to the community. Customers can enter their name into a random drawing and have the opportunity to have one of the items on our menu named after them. Although this is a little cheesy, the point is to connect individually with customers. If a customer literally has an item named after them, maybe there is a chance they visit the store more than once. It would be even better if other customers share the same name as the menu item to make them interested. This is supposed to be a fun way to connect to all of our customers. The second post is simply a discount...

As my business page, Cousha Coffee, I decided to “like” 8 different business pages that could help me develop my café: ·       San Diego Magazine ·       North Park Main Street ·       North Park, San Diego ·       Eater San Diego ·       Dark Horse Coffee Roasters ·       San Diego Coffee Network ·       Better Buzz Coffee: The Lab ·       Holsem Coffee While I did choose some of these businesses for the overall reason of getting my business out in the public, there were some individual reasons as well. I chose San Diego Magazine because they write articles about everything in San Diego, CA from restaurants to nature. If my café starts to gain popularity an article about my shop could boosts its image immediately. Next I chose North Park Main Street b...

Facebook has become a major tool for businesses and advertisers around the world. It allows them to reach a wider demographic than previously possible. However there is a difference in the way that these people and profiles interact with your content. Two examples of this are engagement and reach. “Post reach” is how many people and which ways your content reaches users. It’s basically shows you your audience and who has the possibility of seeing it but not whether or not your audience actually interacts with it. “Post engagement”, believe it or not, shows your how your audience engages with your content. It shows you if they visit your page, comment on it or download any of your content. It’s important to know the difference because if your audience is not interacting with your content you are less likely to do well. While reach is an invaluable tool in advertisement, reach is what gets your customers and audience interested in your product and brand. It also allows y...

I am pleased to announce and introduce you to a made up company Cousha Café, my privately owned and operated coffee shop and café. The location will be open up in North Park of San Diego, California. Identifying the location of this store will help outline the target market for it. North Park has a reasonably diverse population with a large percentage of young adults from their early 20s to their late 30s with the median age being 35 years old. I want to advertise specifically to this age range of people while at the same time reaching out further to people of all ages, races, genders and backgrounds. By doing more research on the exact demographics of the population there, I will be able to further analyze and compile data on how to cater to my target audience. This will help me create a target market report with a specific plan for advertising. I will do the majority of my advertising on social media. Once I have created the target market report, I will create projec...

While both of these companies are sandwich shops, there are differences both big and small between them that set their web pages apart. Subway is known for its green and yellow logo and those are displayed prominently on their site. They also go beyond selling food by advertising for 3 rd party apps and showing where the ingredients for their products come from. Another observation is that Subway’s website is much larger and has more options to navigate for customers everywhere all over the United States. Hungry Bear is a smaller independently owned restaurant that looks to cater more to local residents. Their website is more simple and displays the menu on the home page. Another clue to their demographic is how they advertise their social media links and encourage customers to post their experience to get their company’s name out there.                       ...