Week 7A: Engaging Your Customers - FaceBook Strategy


As my business page, Cousha Coffee, I decided to “like” 8 different business pages that could help me develop my café:

·      San Diego Magazine
·      North Park Main Street
·      North Park, San Diego
·      Eater San Diego
·      Dark Horse Coffee Roasters
·      San Diego Coffee Network
·      Better Buzz Coffee: The Lab
·      Holsem Coffee

While I did choose some of these businesses for the overall reason of getting my business out in the public, there were some individual reasons as well. I chose San Diego Magazine because they write articles about everything in San Diego, CA from restaurants to nature. If my café starts to gain popularity an article about my shop could boosts its image immediately. Next I chose North Park Main Street because they post a calendar of events going on in North Park and if I decide to host any events or promotions it would be a great way to advertise for it. I chose the North Park, San Diego page because it links to various businesses’ Facebook pages in the city, which again could help boost popularity of my café. Like San Diego Magazine, I chose Eater San Diego because they write articles specifically about restaurants and food spots around the city. An article about my new café would help target an audience looking for new coffee spots to try. After that I chose San Diego Coffee Network. They post specifically about coffee shops products, promotions and if they are hiring. This page could help me find a staff to efficiently run my café. Finally I chose Holsem Coffee, Better Buzz Coffee: The Lab and Dark Horse Coffee Roasters because they are all relatively successful coffee shops that already exist near or in North Park. I could use their pages to get ideas about how to run my store as well as follow the people who like and visit their pages as well. All of these pages that I liked would help me tremendously in targeting my audience and building my brand or popularity.


Till next time…x

Comments

Post a Comment

Popular posts from this blog

Week1A: Template Theme

For as long as I can remember I have been a very indecisive individual. I have always liked things in a very particular way and to no surprise this situation was no different.  To be honest with you all, the last word that anybody would describe me as is tech-savvy, which is hard for me to admit considering I have grown up in a society completely immersed in technology. So as you can imagine, trying to navigate a website I've never heard of to try and create a blog (something I never thought I'd do) was far from a relaxing process.    I get easily overwhelmed with too many choices and with something that I'll be using for an extended period of time, who could blame me for being picky. I'm not going to lie and say that most of that time I spent on here wasn't wasted on trying to figure out how to navigate this site, cause it was. I had been going back and forth on a theme for almost an hour prior to narrowing in ...
Read more

Week 2A: Overview of Social Media

  Nowadays we have so much variety when it comes to what we choose to expose ourselves to on the internet and on a daily basis , those options are expanding. By being in the midst of this ever expanding digital age , there are so many options on how to create our online imagine. When it comes to social media specifically , we have options like Facebook , Instagram , Snapchat , Twitter and so many other random platforms in between. We have to ask ourselves what our goal is and what we want to get out of our experience on social media. Some options are going to be a better fit when it comes to personal use and others are going to be better for business.   Each of the sites previously mentioned are geared towards personal use, but each one of them has their own vibe.  For starters, Facebook is a site where we are able to keep our family in our online loop, but at an arm's length. I’m sure each one of you has an aunt that has posted on your timeline as i...
Read more

Week 14: Developing Online Advertising

Image
      This is an example of ads I would use for my social media accounts for Cousha Coffee. I feel that these would be effective because although they are basic in nature, they let new customers know about my store and how and where they can visit. In addition, when it comes to advertising for your store there is usually an objective that guides it. This can range from any kind of call to action or it can be used to update, to influence or to remind customers about your store and products. When it comes to these objectives, I think it would be most useful to inform customers about my products and what my business is all about because it is brand new and people know nothing about it. I think I could use multiple objectives for my business as it grows and gains popularity. An example of this would using an advertising campaign to influence customers that visit other coffee shops and explain to them why mine is a product they should try as well. I also would...
Read more