Week 6A: Facebook Part 1


Facebook has become a major tool for businesses and advertisers around the world. It allows them to reach a wider demographic than previously possible. However there is a difference in the way that these people and profiles interact with your content. Two examples of this are engagement and reach. “Post reach” is how many people and which ways your content reaches users. It’s basically shows you your audience and who has the possibility of seeing it but not whether or not your audience actually interacts with it. “Post engagement”, believe it or not, shows your how your audience engages with your content. It shows you if they visit your page, comment on it or download any of your content. It’s important to know the difference because if your audience is not interacting with your content you are less likely to do well. While reach is an invaluable tool in advertisement, reach is what gets your customers and audience interested in your product and brand. It also allows you to plan future goals for engagement. Facebook has a specific tool for this called Insight. Facebook Insight allows businesses to track page views, previews, likes, reach, videos and recommendations. Businesses can use these tools to see how to better reach their audience and improve their content. Overall, Facebook is a great asset for businesses and helps them improve their brand and reach farther than ever before.
Till next time…x
















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