Week 9A: Twitter - Sharing Your Thoughts in 140 Words or Less


This week’s blog post is all about Twitter and how it can be one of the most sneaky useful tools for building your business profile and reaching customers you would have no other way of reaching. After creating my Twitter account, I searched through different profiles to discover which ones would make the best connections. Because my business is a café/coffee shop based in San Diego, it should not come as a surprise that the main words used in my search for connections were “coffee”, “San Diego”, “café” and “coffee shops”. In order to find my target audience, I had to use a combination of these words individually and together but had no problem finding popular coffee shops and other successful business accounts through advanced search. There are a few popular coffee chains that are unique to North Park.
After searching for these connections, I made to lists to help even further. The first list I created was specifically for the coffee shops and cafes in North Park and other parts of San Diego to get ideas and promote my shop by following their followers. The other list I created consisted of different popular businesses and institutions in San Diego as well. Again this list allowed me to find connections through the people that follow these accounts. By creating these lists, I was able to separate specific ideas for my coffee shop and ideas as a privately owned business and producer for the city of San Diego.
To reach these followers, I posted my own tweets at different times of the day. I did a little research and found out that the early morning, between 12-1pm and between 5-6pm are the best times to post tweets because that when people are either done with or taking a break from work and possibly looking at their phones for a place to eat or visit. I am hoping that these times are best to tweet but experimenting at different times is definitely something I will do in the future as well.

Till next time…x

Comments

Post a Comment

Popular posts from this blog

Week1A: Template Theme

For as long as I can remember I have been a very indecisive individual. I have always liked things in a very particular way and to no surprise this situation was no different.  To be honest with you all, the last word that anybody would describe me as is tech-savvy, which is hard for me to admit considering I have grown up in a society completely immersed in technology. So as you can imagine, trying to navigate a website I've never heard of to try and create a blog (something I never thought I'd do) was far from a relaxing process.    I get easily overwhelmed with too many choices and with something that I'll be using for an extended period of time, who could blame me for being picky. I'm not going to lie and say that most of that time I spent on here wasn't wasted on trying to figure out how to navigate this site, cause it was. I had been going back and forth on a theme for almost an hour prior to narrowing in on this one. I really wanted something that wasn&
Read more

Week 14: Developing Online Advertising

Image
      This is an example of ads I would use for my social media accounts for Cousha Coffee. I feel that these would be effective because although they are basic in nature, they let new customers know about my store and how and where they can visit. In addition, when it comes to advertising for your store there is usually an objective that guides it. This can range from any kind of call to action or it can be used to update, to influence or to remind customers about your store and products. When it comes to these objectives, I think it would be most useful to inform customers about my products and what my business is all about because it is brand new and people know nothing about it. I think I could use multiple objectives for my business as it grows and gains popularity. An example of this would using an advertising campaign to influence customers that visit other coffee shops and explain to them why mine is a product they should try as well. I also would use my ads to
Read more

Week 17: My Final Blog Post!

            Although I do not own my own business, this class has taught me invaluable information on how I can market, promote and advertise for a future company should I try and create one. I never knew how many different apps and tools there were to help improve a business and make sure it is reaching further and further into the Internet. I have enjoyed experimenting and learning how to use so many different ones, in addition to just having knowledge of how company’s work and what they do to advertise to me as a consumer. Finally, this class has taught me the importance of consistently creating content across multiple platforms in order to keep a store in business. This class was one of my favorites during this semester.             Before taking this class, I was not aware of the different uses of social media. I had my own profiles on some of these platforms like Facebook and Instagram but I never posted anything and mostly just used the to look around when I w
Read more