Posts

Week 11A: Email Marketing

Newsletters and emails in general can be a great way to keep in touch with current customers, as well as cater to new ones. One aspect of them is how often they are sent out, which is extremely important. It’s key to find a balance on how many emails to send because you don’t want to turn your customers off or have your emails get lost in a messy inbox but you also want to remind them of the things going on with your company enough so that they have you in their mind often. I personally think sending one newsletter a week is acceptable with the addition of occasionally adding in extra emails to let the customers know about last minute deals or subscriptions. This way you don’t flood them with excessive information but also keep them in the loop. In addition to this, the content and the aesthetic of the newsletters are other aspects that are essential when composing and sending emails. I think grabbing the attention of your customers with the look to draw them in is most important, foll…

Week 12A: Using Other Online Tools

So far in this class we’ve used multiple social media accounts like Twitter, Facebook and Instagram, but there are many more tools that still out there that could further improve my fake business and everyone else’s as well. For my café, I think Yelp would be the best other sites/tools to utilize to develop my business. For any restaurant, Yelp is an invaluable tool to market your menu and what your customers think of you with their reviews. To integrate into my current business plan, I would incentivize customers to leave reviews in exchange for something small, like a free coffee. Encouraging customers to leave reviews boosts the star rating each business has and will make it easier for new customers to find and try your store. It would also allow me to see what complaints or suggestions any people have and see how I can exchange, fix, or improve on what they’ve said. One more positive aspect of this website is that it can show important yet basic information about your store like …

Week 13A: Online Advertising - Analysis of the Marketplace

There are numerous examples to follow for advertising when it comes to cafes and coffee shops. Three large-scale examples of these are Starbucks, Coffee Bean and Pete’s Coffee. Two smaller examples are Blue Bottle Coffee and Holsem Coffee in North Park, San Diego. While they each have their own intricacies in their advertising models overall, the larger companies tend to be similar to one another and the smaller ones vary depending on what their goal is. The big companies like Starbucks are more about quantity over quality. They focusing on making sure they have a store on every block and make their logos and products extremely recognizable so that they are what people think of when coffee comes to their mind. An example of what smaller companies might do, like Holsem, is build with the community and advertise directly to them be portraying a certain feel and unique product. I think both these types of advertising are effective because you see how successful they are in what they do a…

Week 10A: Blogging for Business

Almost every time a person goes to the Internet to search for a service or product, it is usually prompted by a question or a problem in his or her own life. While plenty solutions or answers to these things can be simple, a large proportion of people can be looking to connect mentally and emotionally to the answer for their problem or question. This is why it is useful to add human interest, in some cases, to your posts on your websites. If a person feels an emotional connection to your product or service they are more likely to use it, continue to use it and may even branch out and suggest to other people with the same problem. We see broad examples of this on television or the internet daily: a commercial for life insurance where a father is proud of his son for finally having children and starting his own family, or an internet ad for baking supplies where a mother and daughter have their aprons on in the kitchen and are smiling at each other with flour on their faces. When we as…

Week 10B: Business Categories

To make things more user-friendly and accessible for your visitors, it is helpful to make sections or categories on your blog or website. Because my business is dedicated specifically to the food/service industry, I would have limited categories and they would be used to help customers realize they want to visit my shop. The categories that I would use would be: food, different types of drinks, other products and an “about us” page. The first category would include all of the pastries, sandwiches and other food products I make. In addition to just listing the items themselves, I would add the ingredients and nutritional information. I would also add a section that suggests other items for customers to try if they already have tried a certain thing. Lastly I would include all ideas for new food items and when my customers can be expecting them. The second category would be similar to the food category but would instead include all of the drink options. It will be separated by hot and c…

Week 15A: Optimising Yourself and the Company

For businesses of today, analytics has become one of the most powerful tools when it comes to tracking how well your business is doing. This is especially true when it comes to the social media accounts for these businesses. According to the article “SEO & Social Media”, tracking page views, engagement and conversation are the three most helpful things that are helpful when monitoring how your business is doing. While I agree with this, I think Google Analytics is an invaluable tool with a few more detailed options that are more useful to check regularly. One of these options is the “ User and Conversion Modeling” which allows you to manage data tools like Smart Goals and Smart Lists to monitor things like ad performance and which users are more likely to come into contact with your website in the future. Another option that is useful is reporting and more specifically, audience and behavior reports. This option gives your information about your visitors individually as well as a…

Week 9A: Twitter - Sharing Your Thoughts in 140 Words or Less

This week’s blog post is all about Twitter and how it can be one of the most sneaky useful tools for building your business profile and reaching customers you would have no other way of reaching. After creating my Twitter account, I searched through different profiles to discover which ones would make the best connections. Because my business is a café/coffee shop based in San Diego, it should not come as a surprise that the main words used in my search for connections were “coffee”, “San Diego”, “café” and “coffee shops”. In order to find my target audience, I had to use a combination of these words individually and together but had no problem finding popular coffee shops and other successful business accounts through advanced search. There are a few popular coffee chains that are unique to North Park. After searching for these connections, I made to lists to help even further. The first list I created was specifically for the coffee shops and cafes in North Park and other parts of…