Week 7B: Facebook Activity Log



To engage my audience I have created a few different future events that I hope will grab the attention of my target audience and boost the popularity of my store and the amount of customers I have. Opening a new restaurant and succeeding is one of the toughest things to do, so my focus is to connect specifically with the community and make our products the best. The first post is a silly thing to try to connect to the community. Customers can enter their name into a random drawing and have the opportunity to have one of the items on our menu named after them. Although this is a little cheesy, the point is to connect individually with customers. If a customer literally has an item named after them, maybe there is a chance they visit the store more than once. It would be even better if other customers share the same name as the menu item to make them interested. This is supposed to be a fun way to connect to all of our customers. The second post is simply a discount for everyone. Most people have their sleep schedule disturbed after daylight savings and one thing that can help with that is coffee. By marking off all of our whole bean coffee bags, hopefully customers will take advantage of the discount at a time when they are more tired than usual. The final post is a direct reach to the students in the community. Although there are no colleges in North Park, there are many students that live there and in the surrounding areas. This post is advertising a free cup of coffee for students if they bring their ID card during finals week. My hope is that this would encourage students to come get a free cup of coffee, stay to study and get more coffee and in the mean time become comfortable and happy with the environment the store provides.


Till next time…x

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