Week 7B: Facebook Activity Log



To engage my audience I have created a few different future events that I hope will grab the attention of my target audience and boost the popularity of my store and the amount of customers I have. Opening a new restaurant and succeeding is one of the toughest things to do, so my focus is to connect specifically with the community and make our products the best. The first post is a silly thing to try to connect to the community. Customers can enter their name into a random drawing and have the opportunity to have one of the items on our menu named after them. Although this is a little cheesy, the point is to connect individually with customers. If a customer literally has an item named after them, maybe there is a chance they visit the store more than once. It would be even better if other customers share the same name as the menu item to make them interested. This is supposed to be a fun way to connect to all of our customers. The second post is simply a discount for everyone. Most people have their sleep schedule disturbed after daylight savings and one thing that can help with that is coffee. By marking off all of our whole bean coffee bags, hopefully customers will take advantage of the discount at a time when they are more tired than usual. The final post is a direct reach to the students in the community. Although there are no colleges in North Park, there are many students that live there and in the surrounding areas. This post is advertising a free cup of coffee for students if they bring their ID card during finals week. My hope is that this would encourage students to come get a free cup of coffee, stay to study and get more coffee and in the mean time become comfortable and happy with the environment the store provides.


Till next time…x

Comments

Post a Comment

Popular posts from this blog

Week1A: Template Theme

For as long as I can remember I have been a very indecisive individual. I have always liked things in a very particular way and to no surprise this situation was no different.  To be honest with you all, the last word that anybody would describe me as is tech-savvy, which is hard for me to admit considering I have grown up in a society completely immersed in technology. So as you can imagine, trying to navigate a website I've never heard of to try and create a blog (something I never thought I'd do) was far from a relaxing process.    I get easily overwhelmed with too many choices and with something that I'll be using for an extended period of time, who could blame me for being picky. I'm not going to lie and say that most of that time I spent on here wasn't wasted on trying to figure out how to navigate this site, cause it was. I had been going back and forth on a theme for almost an hour prior to narrowing in ...
Read more

Week 2A: Overview of Social Media

  Nowadays we have so much variety when it comes to what we choose to expose ourselves to on the internet and on a daily basis , those options are expanding. By being in the midst of this ever expanding digital age , there are so many options on how to create our online imagine. When it comes to social media specifically , we have options like Facebook , Instagram , Snapchat , Twitter and so many other random platforms in between. We have to ask ourselves what our goal is and what we want to get out of our experience on social media. Some options are going to be a better fit when it comes to personal use and others are going to be better for business.   Each of the sites previously mentioned are geared towards personal use, but each one of them has their own vibe.  For starters, Facebook is a site where we are able to keep our family in our online loop, but at an arm's length. I’m sure each one of you has an aunt that has posted on your timeline as i...
Read more

Week 14: Developing Online Advertising

Image
      This is an example of ads I would use for my social media accounts for Cousha Coffee. I feel that these would be effective because although they are basic in nature, they let new customers know about my store and how and where they can visit. In addition, when it comes to advertising for your store there is usually an objective that guides it. This can range from any kind of call to action or it can be used to update, to influence or to remind customers about your store and products. When it comes to these objectives, I think it would be most useful to inform customers about my products and what my business is all about because it is brand new and people know nothing about it. I think I could use multiple objectives for my business as it grows and gains popularity. An example of this would using an advertising campaign to influence customers that visit other coffee shops and explain to them why mine is a product they should try as well. I also would...
Read more