Week 8A: Visual Platforms - Instagram


After researching the most popular visual platforms for business, it’s clear that Pinterest, Instagram and Youtube are used the most. For my business, I believe that Instagram would help me the most in reaching my audience. In the world of cafés and coffee shops, aesthetic and aesthetic based advertising is everything. Because this niche of restaurants is so trendy lately, it is important to stay informed on what trends are popular all the time. People will visit coffee shops entirely by the way the look and how they feel. Instagram allows users to take high quality pictures of their business and edit them to fit a certain style that their target audience is interested in. Instagram also allows you to tag locations and other accounts to create a type of network between your business and others. Finally, Instagram uses hashtags to connect content. By adding hashtags to any post or picture, users and visitors can look at the thousands or even millions of pictures marked with the same hashtag. Again, this creates a visual and virtual network to get customers interested in your type of business and then more specifically into your product.

Till next time…x

Comments

Post a Comment

Popular posts from this blog

Week1A: Template Theme

For as long as I can remember I have been a very indecisive individual. I have always liked things in a very particular way and to no surprise this situation was no different.  To be honest with you all, the last word that anybody would describe me as is tech-savvy, which is hard for me to admit considering I have grown up in a society completely immersed in technology. So as you can imagine, trying to navigate a website I've never heard of to try and create a blog (something I never thought I'd do) was far from a relaxing process.    I get easily overwhelmed with too many choices and with something that I'll be using for an extended period of time, who could blame me for being picky. I'm not going to lie and say that most of that time I spent on here wasn't wasted on trying to figure out how to navigate this site, cause it was. I had been going back and forth on a theme for almost an hour prior to narrowing in on this one. I really wanted something that wasn&
Read more

Week 2A: Overview of Social Media

  Nowadays we have so much variety when it comes to what we choose to expose ourselves to on the internet and on a daily basis , those options are expanding. By being in the midst of this ever expanding digital age , there are so many options on how to create our online imagine. When it comes to social media specifically , we have options like Facebook , Instagram , Snapchat , Twitter and so many other random platforms in between. We have to ask ourselves what our goal is and what we want to get out of our experience on social media. Some options are going to be a better fit when it comes to personal use and others are going to be better for business.   Each of the sites previously mentioned are geared towards personal use, but each one of them has their own vibe.  For starters, Facebook is a site where we are able to keep our family in our online loop, but at an arm's length. I’m sure each one of you has an aunt that has posted on your timeline as if she were private m
Read more

Week 17: My Final Blog Post!

            Although I do not own my own business, this class has taught me invaluable information on how I can market, promote and advertise for a future company should I try and create one. I never knew how many different apps and tools there were to help improve a business and make sure it is reaching further and further into the Internet. I have enjoyed experimenting and learning how to use so many different ones, in addition to just having knowledge of how company’s work and what they do to advertise to me as a consumer. Finally, this class has taught me the importance of consistently creating content across multiple platforms in order to keep a store in business. This class was one of my favorites during this semester.             Before taking this class, I was not aware of the different uses of social media. I had my own profiles on some of these platforms like Facebook and Instagram but I never posted anything and mostly just used the to look around when I w
Read more