Week 8A: Visual Platforms - Instagram


After researching the most popular visual platforms for business, it’s clear that Pinterest, Instagram and Youtube are used the most. For my business, I believe that Instagram would help me the most in reaching my audience. In the world of cafés and coffee shops, aesthetic and aesthetic based advertising is everything. Because this niche of restaurants is so trendy lately, it is important to stay informed on what trends are popular all the time. People will visit coffee shops entirely by the way the look and how they feel. Instagram allows users to take high quality pictures of their business and edit them to fit a certain style that their target audience is interested in. Instagram also allows you to tag locations and other accounts to create a type of network between your business and others. Finally, Instagram uses hashtags to connect content. By adding hashtags to any post or picture, users and visitors can look at the thousands or even millions of pictures marked with the same hashtag. Again, this creates a visual and virtual network to get customers interested in your type of business and then more specifically into your product.

Till next time…x

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