Samantha Garcousha

After researching the most popular visual platforms for business, it’s clear that Pinterest , Instagram and Youtube are used the most. For my business, I believe that Instagram would help me the most in reaching my audience. In the world of cafés and coffee shops, aesthetic and aesthetic based advertising is everything. Because this niche of restaurants is so trendy lately, it is important to stay informed on what trends are popular all the time. People will visit coffee shops entirely by the way the look and how they feel. Instagram allows users to take high quality pictures of their business and edit them to fit a certain style that their target audience is interested in. Instagram also allows you to tag locations and other accounts to create a type of network between your business and others. Finally, Instagram uses hashtags to connect content. By adding hashtags to any post or picture, users and visitors can look at the thousands or even millions of pictures

To engage my audience I have created a few different future events that I hope will grab the attention of my target audience and boost the popularity of my store and the amount of customers I have. Opening a new restaurant and succeeding is one of the toughest things to do, so my focus is to connect specifically with the community and make our products the best. The first post is a silly thing to try to connect to the community. Customers can enter their name into a random drawing and have the opportunity to have one of the items on our menu named after them. Although this is a little cheesy, the point is to connect individually with customers. If a customer literally has an item named after them, maybe there is a chance they visit the store more than once. It would be even better if other customers share the same name as the menu item to make them interested. This is supposed to be a fun way to connect to all of our customers. The second post is simply a discount

As my business page, Cousha Coffee, I decided to “like” 8 different business pages that could help me develop my café: ·       San Diego Magazine ·       North Park Main Street ·       North Park, San Diego ·       Eater San Diego ·       Dark Horse Coffee Roasters ·       San Diego Coffee Network ·       Better Buzz Coffee: The Lab ·       Holsem Coffee While I did choose some of these businesses for the overall reason of getting my business out in the public, there were some individual reasons as well. I chose San Diego Magazine because they write articles about everything in San Diego, CA from restaurants to nature. If my café starts to gain popularity an article about my shop could boosts its image immediately. Next I chose North Park Main Street because they post a calendar of events going on in North Park and if I decide to host any events or promotions it would be a great way to advertise for it. I chose the North Park, San Diego page becau

Facebook has become a major tool for businesses and advertisers around the world. It allows them to reach a wider demographic than previously possible. However there is a difference in the way that these people and profiles interact with your content. Two examples of this are engagement and reach. “Post reach” is how many people and which ways your content reaches users. It’s basically shows you your audience and who has the possibility of seeing it but not whether or not your audience actually interacts with it. “Post engagement”, believe it or not, shows your how your audience engages with your content. It shows you if they visit your page, comment on it or download any of your content. It’s important to know the difference because if your audience is not interacting with your content you are less likely to do well. While reach is an invaluable tool in advertisement, reach is what gets your customers and audience interested in your product and brand. It also allows y