Week 5A: Website Observations


While both of these companies are sandwich shops, there are differences both big and small between them that set their web pages apart. Subway is known for its green and yellow logo and those are displayed prominently on their site. They also go beyond selling food by advertising for 3rd party apps and showing where the ingredients for their products come from. Another observation is that Subway’s website is much larger and has more options to navigate for customers everywhere all over the United States. Hungry Bear is a smaller independently owned restaurant that looks to cater more to local residents. Their website is more simple and displays the menu on the home page. Another clue to their demographic is how they advertise their social media links and encourage customers to post their experience to get their company’s name out there.            
            The obvious difference between Subway’s and Hungry Bear’s websites are that Subway is a corporate company that has commercialized its product and is looking to expand their brand beyond just selling food. Hungry Bear is a smaller restaurant with a single location and the website focuses primarily on displaying their menu and promoting their product. There are also some subtle differences between the websites as well. An example of a subtle difference for Subway is that the site allows patrons to log in and become a member of their company to offer customers special advertisements, promotions and discounts. Hungry Bear’s logo is the “California” bear and offers an intimate experience rather than a membership by showing photos of their food at their Vista, California location. Although there are visible differences between the two company sites there is definitely crossover in their clientele for the simple fact that Subway also has multiple locations in Vista, California. Overall, Subway’s website caters to people of all ages, genders, races and socioeconomic status due to their generic advertising and marketing of cheaply-priced products. In addition, they probably intend to cater to a more progressive and environmentally conscious demographic because of their ads for sustainability, what they do to help the planet and how customers can too by purchasing their sandwiches. Hungry Bear seems to cater to a more adult audience with no other call to action other than supporting locally owned businesses. They also might be subtly attracting more conservative or “average-man” consumers due to their wood paneling website background, their lack of advocacy beyond anything but their sandwiches and the simplicity of their slogan, “Always Fresh, No Microwave, Never Frozen”.

Till next time...x

Comments

Post a Comment

Popular posts from this blog

Week1A: Template Theme

For as long as I can remember I have been a very indecisive individual. I have always liked things in a very particular way and to no surprise this situation was no different.  To be honest with you all, the last word that anybody would describe me as is tech-savvy, which is hard for me to admit considering I have grown up in a society completely immersed in technology. So as you can imagine, trying to navigate a website I've never heard of to try and create a blog (something I never thought I'd do) was far from a relaxing process.    I get easily overwhelmed with too many choices and with something that I'll be using for an extended period of time, who could blame me for being picky. I'm not going to lie and say that most of that time I spent on here wasn't wasted on trying to figure out how to navigate this site, cause it was. I had been going back and forth on a theme for almost an hour prior to narrowing in ...
Read more

Week 2A: Overview of Social Media

  Nowadays we have so much variety when it comes to what we choose to expose ourselves to on the internet and on a daily basis , those options are expanding. By being in the midst of this ever expanding digital age , there are so many options on how to create our online imagine. When it comes to social media specifically , we have options like Facebook , Instagram , Snapchat , Twitter and so many other random platforms in between. We have to ask ourselves what our goal is and what we want to get out of our experience on social media. Some options are going to be a better fit when it comes to personal use and others are going to be better for business.   Each of the sites previously mentioned are geared towards personal use, but each one of them has their own vibe.  For starters, Facebook is a site where we are able to keep our family in our online loop, but at an arm's length. I’m sure each one of you has an aunt that has posted on your timeline as i...
Read more

Week 14: Developing Online Advertising

Image
      This is an example of ads I would use for my social media accounts for Cousha Coffee. I feel that these would be effective because although they are basic in nature, they let new customers know about my store and how and where they can visit. In addition, when it comes to advertising for your store there is usually an objective that guides it. This can range from any kind of call to action or it can be used to update, to influence or to remind customers about your store and products. When it comes to these objectives, I think it would be most useful to inform customers about my products and what my business is all about because it is brand new and people know nothing about it. I think I could use multiple objectives for my business as it grows and gains popularity. An example of this would using an advertising campaign to influence customers that visit other coffee shops and explain to them why mine is a product they should try as well. I also would...
Read more