Week 5A: Website Observations


While both of these companies are sandwich shops, there are differences both big and small between them that set their web pages apart. Subway is known for its green and yellow logo and those are displayed prominently on their site. They also go beyond selling food by advertising for 3rd party apps and showing where the ingredients for their products come from. Another observation is that Subway’s website is much larger and has more options to navigate for customers everywhere all over the United States. Hungry Bear is a smaller independently owned restaurant that looks to cater more to local residents. Their website is more simple and displays the menu on the home page. Another clue to their demographic is how they advertise their social media links and encourage customers to post their experience to get their company’s name out there.            
            The obvious difference between Subway’s and Hungry Bear’s websites are that Subway is a corporate company that has commercialized its product and is looking to expand their brand beyond just selling food. Hungry Bear is a smaller restaurant with a single location and the website focuses primarily on displaying their menu and promoting their product. There are also some subtle differences between the websites as well. An example of a subtle difference for Subway is that the site allows patrons to log in and become a member of their company to offer customers special advertisements, promotions and discounts. Hungry Bear’s logo is the “California” bear and offers an intimate experience rather than a membership by showing photos of their food at their Vista, California location. Although there are visible differences between the two company sites there is definitely crossover in their clientele for the simple fact that Subway also has multiple locations in Vista, California. Overall, Subway’s website caters to people of all ages, genders, races and socioeconomic status due to their generic advertising and marketing of cheaply-priced products. In addition, they probably intend to cater to a more progressive and environmentally conscious demographic because of their ads for sustainability, what they do to help the planet and how customers can too by purchasing their sandwiches. Hungry Bear seems to cater to a more adult audience with no other call to action other than supporting locally owned businesses. They also might be subtly attracting more conservative or “average-man” consumers due to their wood paneling website background, their lack of advocacy beyond anything but their sandwiches and the simplicity of their slogan, “Always Fresh, No Microwave, Never Frozen”.

Till next time...x

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