Week 15A: Optimising Yourself and the Company


For businesses of today, analytics has become one of the most powerful tools when it comes to tracking how well your business is doing. This is especially true when it comes to the social media accounts for these businesses. According to the article “SEO & Social Media”, tracking page views, engagement and conversation are the three most helpful things that are helpful when monitoring how your business is doing. While I agree with this, I think Google Analytics is an invaluable tool with a few more detailed options that are more useful to check regularly. One of these options is the “ User and Conversion Modeling” which allows you to manage data tools like Smart Goals and Smart Lists to monitor things like ad performance and which users are more likely to come into contact with your website in the future. Another option that is useful is reporting and more specifically, audience and behavior reports. This option gives your information about your visitors individually as well as a whole and shows how well users are able to navigate your site and what you can do to make it more user friendly. There are endless tools that you can utilize to improve your business with Google Analytics and for any business it should be crucial.

           
Till next time…x

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