Week 2A: Overview of Social Media


  Nowadays we have so much variety when it comes to what we choose to expose ourselves to on the internet and on a daily basis, those options are expanding. By being in the midst of this ever expanding digital age, there are so many options on how to create our online imagine. When it comes to social media specifically, we have options like Facebook, Instagram, Snapchat, Twitter and so many other random platforms in between. We have to ask ourselves what our goal is and what we want to get out of our experience on social media. Some options are going to be a better fit when it comes to personal use and others are going to be better for business.

  Each of the sites previously mentioned are geared towards personal use, but each one of them has their own vibe.  For starters, Facebook is a site where we are able to keep our family in our online loop, but at an arm's length. I’m sure each one of you has an aunt that has posted on your timeline as if she were private messaging you. If you’re like me, Facebook is where you get tagged in pictures by your parents that you make you want to hide under a rock. Facebook leaves me thinking things like,”Come on, really, Dad? Really? Did you have to post that picture of me with my hair looking like I just rolled out of bed and my eyes closed?” Twitter is for your inner monologue and news. Snapchat is for random pictures that you only want your best friends to see and to keep up with daily life. Out of all the mainstream social media platforms, these three are the ones that are better categorized as geared for purely personal use.

  Last, but not least is Instagram, which is my personal favorite. Instagram has the ability to be used on a very intimate personal level, while also allowing you to explore outside your inner circle. With it, you can choose to curate and develop content if you are marketing a business or product, even if that product is yourself. If branding is not your vibe though, you can have fun with it and show pieces of your personal life. Instagram, in my opinion, is the best of both worlds because it can easily be intended for personal or for professional use.

Till next time...x

Comments

  1. Katalin SolymosiSeptember 3, 2019 at 2:03 PM

    Hi Samantha, oh yes, I agree with you about Facebook. There are many people who write a post like it is a personal email and no one can read it but you. Or upload pictures of you that you wish nobody would see. I have never used Snapchat before, but you made me curious to check it out and compare with Instagram which I am also new too.

    ReplyDelete

Post a Comment

Popular posts from this blog

Week1A: Template Theme

For as long as I can remember I have been a very indecisive individual. I have always liked things in a very particular way and to no surprise this situation was no different.  To be honest with you all, the last word that anybody would describe me as is tech-savvy, which is hard for me to admit considering I have grown up in a society completely immersed in technology. So as you can imagine, trying to navigate a website I've never heard of to try and create a blog (something I never thought I'd do) was far from a relaxing process.    I get easily overwhelmed with too many choices and with something that I'll be using for an extended period of time, who could blame me for being picky. I'm not going to lie and say that most of that time I spent on here wasn't wasted on trying to figure out how to navigate this site, cause it was. I had been going back and forth on a theme for almost an hour prior to narrowing in on this one. I really wanted something that wasn&
Read more

Week 17: My Final Blog Post!

            Although I do not own my own business, this class has taught me invaluable information on how I can market, promote and advertise for a future company should I try and create one. I never knew how many different apps and tools there were to help improve a business and make sure it is reaching further and further into the Internet. I have enjoyed experimenting and learning how to use so many different ones, in addition to just having knowledge of how company’s work and what they do to advertise to me as a consumer. Finally, this class has taught me the importance of consistently creating content across multiple platforms in order to keep a store in business. This class was one of my favorites during this semester.             Before taking this class, I was not aware of the different uses of social media. I had my own profiles on some of these platforms like Facebook and Instagram but I never posted anything and mostly just used the to look around when I w
Read more

Week 14: Developing Online Advertising

Image
      This is an example of ads I would use for my social media accounts for Cousha Coffee. I feel that these would be effective because although they are basic in nature, they let new customers know about my store and how and where they can visit. In addition, when it comes to advertising for your store there is usually an objective that guides it. This can range from any kind of call to action or it can be used to update, to influence or to remind customers about your store and products. When it comes to these objectives, I think it would be most useful to inform customers about my products and what my business is all about because it is brand new and people know nothing about it. I think I could use multiple objectives for my business as it grows and gains popularity. An example of this would using an advertising campaign to influence customers that visit other coffee shops and explain to them why mine is a product they should try as well. I also would use my ads to
Read more