Week 10A: Blogging for Business

Almost every time a person goes to the Internet to search for a service or product, it is usually prompted by a question or a problem in his or her own life. While plenty solutions or answers to these things can be simple, a large proportion of people can be looking to connect mentally and emotionally to the answer for their problem or question. This is why it is useful to add human interest, in some cases, to your posts on your websites. If a person feels an emotional connection to your product or service they are more likely to use it, continue to use it and may even branch out and suggest to other people with the same problem. We see broad examples of this on television or the internet daily: a commercial for life insurance where a father is proud of his son for finally having children and starting his own family, or an internet ad for baking supplies where a mother and daughter have their aprons on in the kitchen and are smiling at each other with flour on their faces. When we as humans can connect and relate to these experience, we are drawn to the products involved in them. In my opinion, I think that adding a personal touch to almost any post where you are advertising a new specific product or trying to reach a further audience is beneficial. Although it can be positive to add this sensitivity to your posts, it also must be done right and in correct taste. On the other hand, if you are just promoting something that you have continually posted or are making a small change to for example, like extending your hours, then it is unnecessary to add the emotion to something that is just meant to be informative. Overall, adding human interest can be a great tool when reaching out to your audience but it is not always essential and it has to come across the right way.

 Till next time...x